Tapmad Secures Exclusive Digital Rights for Pakistan Domestic Cricket

In a significant move for Pakistani sports, Tapmad has officially partnered with the Pakistan Cricket Board (PCB). This landmark Tapmad PCB Partnership grants Tapmad exclusive digital rights for national domestic cricket tournaments. Consequently, fans will experience the sport across Pakistan in a new era of digital broadcasting.

Tapmad and PCB handshake for digital rights agreement

This strategic alliance aims to significantly boost the visibility and accessibility of Pakistan’s domestic cricket. It brings the excitement of grassroots talent and established national competitions directly to a wider digital audience. Ultimately, this initiative will revolutionize fan engagement and support cricket’s long-term growth within the country.

Exclusive Rights: Key Domestic Tournaments

The formal signing ceremony took place at the National Cricket Academy. Key stakeholders from both organizations attended. Sumair Ahmad Syed, Chief Operating Officer, and Dr. Ali Adnan Zaidi, Director – Commercial, represented the PCB. From Tapmad, Aly Rana, Chief Operating Officer, and Ali Altaf, Head of Marketing Communications & Strategy, were present. Their attendance underscored the mutual commitment to this transformative partnership.

Signing ceremony for Tapmad PCB digital rights

Under this exclusive agreement, Tapmad has acquired the digital broadcasting rights for a prestigious list of domestic tournaments. These include:

President Cup
President Trophy
Men’s National T20
Qualifiers
National Under-17 Cup
National Under-15 Cup
National Women’s T20 Tournament

This extensive coverage ensures that a vast array of cricketing action, from emerging talents to seasoned domestic players, will be available to fans digitally.

Strengthening the Backbone of Pakistan Cricket

This partnership perfectly aligns with the Pakistan Cricket Board’s vision. PCB aims to strengthen and modernize its domestic cricket infrastructure. A core focus includes player development, increased visibility for domestic competitions, and enhanced fan engagement. By embracing digital platforms and forming strategic content partnerships, the PCB actively creates greater exposure for budding talent.

PCB officials discussing domestic cricket strategy

Sumair Ahmad Syed, PCB’s Chief Operating Officer, emphasized the collaboration’s importance. He stated, “Domestic cricket is the backbone of Pakistan’s cricket structure. Expanding its digital reach is a key focus for PCB. This Tapmad PCB Partnership will increase visibility for our domestic competitions. It also provides greater exposure to emerging talent across the country.” This commitment ensures domestic cricket remains a fundamental pillar of Pakistan’s cricketing future.

Elevating Sporting Culture and Fan Experience

Aly Rana, Tapmad’s Chief Operating Officer, articulated the platform’s vision behind the partnership. “Supporting and promoting Pakistan’s sporting culture is central to Tapmad’s vision. Through this partnership with PCB, we aim to provide young domestic talent a wider digital platform. We also seek to increase grassroots cricket visibility and create deeper fan engagement across Pakistan.” His statement highlights Tapmad’s dedication to fostering the sport, not just broadcasting it.

Tapmad COO discussing partnership benefits

Beyond live match broadcasts, the agreement empowers Tapmad to collaborate exclusively with PCB. They will develop compelling promotional content and immersive behind-the-scenes coverage. This unprecedented access offers fans deeper insight into the stories, dedication, and passion that define Pakistan’s domestic cricket. Consequently, this significantly enhances the overall viewing experience. This collaboration enriches Tapmad’s sports portfolio and solidifies its commitment to delivering high-quality, accessible, and engaging cricket content. It truly redefines how fans experience their beloved game.