In a strategic move to standardize and elevate Pakistan’s agricultural export efficiency, the Directorate of Customs Valuation Lahore has precisely calibrated the minimum export value for all types of mango pulp. This directive, formalized under Valuation Ruling No. 1 of 2026, establishes a critical benchmark export price for all international shipments originating from Pakistan, directly impacting the nation’s trade dynamics and ensuring competitive global positioning for our vital fruit sector.
The Translation: Calibrating Standards for Mango Pulp Exports
This pivotal decision redefines the baseline for all mango pulp exports. Specifically, Valuation Ruling No. 1 of 2026 mandates the Customs Export Value as the definitive minimum price. Furthermore, for retail or consumer-packed mango pulp, exporters are required to add an additional 20 percent to this prescribed value. This structural adjustment ensures that Pakistan’s high-quality produce is valued appropriately on the international stage, minimizing price discrepancies and maximizing revenue generation.
Why a Re-assessment was Crucial for Export Valuation
The latest ruling emerged from a rigorous review process. Exporters initially challenged an earlier valuation from July 2025, which had established minimum values for fresh mangoes, mango pulp, and dry mangoes. Consequently, a formal review petition was filed with the Director General of Customs Valuation, Karachi, under Section 25D of the Customs Act, 1969. The Director General subsequently rescinded the original valuation for mango pulp through Order in Revision No. 47 of 2025, mandating a fresh, evidence-based assessment. This procedural integrity underscores a commitment to equitable trade practices.
Following these directions, the Directorate of Customs Valuation Lahore initiated a comprehensive new valuation exercise, rigorously adhering to Section 25A read with Section 25(1) of the Customs Act, 1969. This methodical approach involved extensive consultations. Specifically, meetings were convened with key stakeholders, including representatives from the All Pakistan Fruit & Vegetable Exporters, Importers & Merchants Association and experienced mango pulp exporters. Their proposals were meticulously examined alongside global export price trends and granular data acquired from Pakistan Revenue Automation Limited, culminating in a precisely defined customs export value.
The Socio-Economic Impact: Fortifying Pakistan’s Agricultural Backbone Through Optimized Export Value
This revised export value directly impacts Pakistani citizens, from farmers to industrial workers. For rural farmers, a standardized minimum export price provides a more predictable and potentially higher income for their produce, fostering agricultural stability. Professionals involved in the processing and logistics sectors benefit from clearer trade parameters, reducing ambiguity and streamlining operations. Furthermore, this clarity enhances Pakistan’s competitive edge in the global market, potentially increasing export volumes and foreign exchange earnings—a direct catalyst for national economic growth. Ultimately, this move aims to create a more resilient and prosperous agricultural supply chain, empowering both urban and rural households through enhanced economic opportunities.
Ensuring Transparency and Market Alignment for Mango Exports
Under the new ruling, if a declared transaction value surpasses the customs value set by the directorate, the assessing officer is obligated to apply the higher declared value, in strict accordance with the Customs Act. This mechanism is strategically designed to prevent under-invoicing and ensure that Pakistan fully capitalizes on the true market worth of its exports. Officials confirm that this revised valuation aims to instill greater clarity and uniformity across all mango pulp exports, ensuring that declared prices are precisely aligned with prevailing international market trends. This is a crucial step towards optimizing our trade infrastructure.
The Forward Path: A Stabilization Move for Mango Pulp Exports
This development represents a Stabilization Move for Pakistan’s export ecosystem rather than a complete momentum shift. While not introducing entirely new market access, it fundamentally reinforces the integrity and efficiency of existing trade channels. By establishing a clear, evidence-based minimum export value, the Directorate has built a more robust baseline for agricultural trade. This proactive measure mitigates price volatility, enhances fiscal transparency, and provides a predictable framework for exporters. It is a calibrated adjustment designed to fortify our competitive posture, ensuring sustainable growth and preventing value erosion in critical export commodities like mango pulp. This structural enhancement is vital for long-term economic resilience.
