The strategic launch of the Chery Tiggo 9 Plug-in Hybrid electric vehicle (PHEV) in Pakistan marks a significant advancement in the nation’s automotive sector. Introduced by Master Auto Engineering, this premium E-SUV aims to establish a new luxury segment. It features cutting-edge Super Hybrid technology, an extensive driving range, and advanced safety, setting a calibrated benchmark for electric mobility in Pakistan.
The Translation: Redefining Automotive Precision with Chery Tiggo 9
Master Auto Engineering, a reputable subsidiary of the Master Group, leads Chery’s entry into the Pakistani market. Importantly, Chery prioritizes robust aftersales infrastructure before product introduction, ensuring comprehensive customer support and long-term commitment. This foundational strategy underscores Chery’s global leadership as China’s top automotive exporter for 23 consecutive years, operating in over 120 countries.
The Chery Tiggo 9 represents an architectural leap. It does not merely enter a segment; instead, it defines the premium E-SUV category. This flagship vehicle integrates the world-class Chery Super Hybrid technology, a sophisticated plug-in hybrid system engineered for optimal electric driving and extended range. Consequently, it achieves up to 170 km of pure electric travel and a formidable combined range of 1,400 km, offering unparalleled freedom.
Furthermore, its advanced all-wheel drive, coupled with Cloud Chassis suspension, provides superior handling and structural stability. The powertrain delivers a combined output of 610 hp and 920 Nm, ensuring a calm, authoritative driving experience. Power flows smoothly and quietly, translating performance into first-class composure.
Inside, this luxury E-SUV cabin offers European-class comfort. Here, luxury is experienced, not just declared, with 78.9% soft-wrapped surfaces, convenient door-mounted seat controls, and multi-functional heated and ventilated seating across both the first and second rows. This combination remains unmatched by any other SUV in Pakistan.
Integrated Technology and Superior Safety
Technological integration within this vehicle is seamless. It features a 15.6-inch infotainment display, a 10.25-inch digital cluster, and a 14-speaker Sony immersive sound system, transforming every journey into a moving theatre. Moreover, its 6.6 kW vehicle-to-load capability ensures power travels with you, enhancing utility and convenience.
This vehicle also stands as Pakistan’s safest SUV. It incorporates 10 airbags, Level 2 Plus ADAS with over 27 advanced driver-assistance functions, and automatic parking. This model further adheres to stringent Euro 6B compliance, reinforcing its commitment to safety and environmental standards.
Socio-Economic Impact: Catalyzing Modern Mobility for Pakistanis
The introduction of this flagship model directly impacts Pakistani citizens by providing a high-efficiency, low-emission transport option. For professionals, the extended range and superior fuel economy significantly reduce operational costs, offering a direct economic advantage. Furthermore, families gain access to a vehicle engineered for paramount safety, featuring 10 airbags and advanced driver-assistance functions. This structural enhancement in vehicle safety elevates consumer confidence across urban and rural Pakistan.
Moreover, the vehicle’s Euro 6B compliance signifies a tangible commitment to reduced environmental impact, contributing to cleaner urban air quality. The integrated luxury features, such as massage seats and a premium sound system, redefine comfort standards for long-distance travel, making journeys more enjoyable. This strategic move by Master Auto Engineering also potentially stimulates local skill development in advanced automotive maintenance and EV infrastructure, creating new employment opportunities.
The Forward Path: A Decisive Momentum Shift in Pakistan’s Automotive Trajectory
Samir Malik, CEO of Chery Master Pakistan, accurately asserts that the Chery Tiggo 9 establishes a new benchmark for Pakistani consumers. This development represents a decisive “Momentum Shift” for Pakistan’s automotive sector. It is not merely an incremental update but a structural redefinition of what a premium vehicle can offer in terms of performance, safety, and environmental responsibility.
The vehicle’s positioning as Pakistan’s only premium E-SUV signifies a forward-thinking approach, strategically pushing the industry towards advanced hybrid and electric solutions. This introduction challenges existing market dynamics and calibrates consumer expectations towards higher standards of innovation and efficiency. Consequently, it accelerates Pakistan’s journey towards sustainable, next-generation mobility solutions.
Pricing Structure and Accessibility for the Chery Tiggo 9
The Chery Tiggo 9 Plug-in Hybrid is introduced at an introductory price of PKR 13,694,000, with a required booking amount of PKR 3,000,000. Prospective customers can secure their vehicle conveniently through Chery Pakistan’s official website or by visiting any authorized dealership nationwide. Furthermore, test drives are now accessible across the entire dealership network, allowing potential buyers to experience the advanced capabilities of this luxury E-SUV firsthand.
